Pathing

About Us

At Pathing, we're a team of passionate innovators dedicated to revolutionizing the way businesses gain competitive intelligence through website monitoring. Our journey began when we noticed a common pain point among businesses: the challenge of staying on top of competitors' website changes and market shifts in real-time.

Founded in 2024 by a group of ex-Silicon Valley engineers and data scientists, Pathing was born out of the need for a tool that could automatically track and alert users to meaningful website changes without requiring constant manual checking. We've combined our expertise in machine learning, web technologies, and user experience design to create a solution that's not just powerful, but also intuitive and actionable.

Our mission is simple: to give businesses the intelligence they need, when they need it. By automating the tedious task of website monitoring, we're helping teams across sales, marketing, product, and competitive intelligence stay ahead of market changes and make more informed decisions.

Pathing serves diverse needs across industries - from sales teams spotting buying signals, to investors tracking startup developments, to product teams monitoring competitor features, and engineers staying updated on dependency changes. Our AI-powered platform highlights the changes that matter most to your specific business objectives.

As we continue to grow and evolve, we're committed to our core values of innovation, data-driven insights, and continuous improvement. We're constantly listening to our users and iterating on our product to ensure Pathing remains the go-to intelligence platform for forward-thinking businesses worldwide.

Join us on this exciting journey as we redefine the future of competitive intelligence and market monitoring. Try Pathing today and experience the strategic advantage for yourself!